CPM or cost per thousand impressions is one of the common models used in online advertising and monetization. In this model, advertisers pay publishers for every 1000 impressions of their ads served on the publisher's website or app. CPM ad networks connect publishers looking to monetize their inventory with advertisers wanting to buy ad impressions.
In this post, we will look at the top CPM based ad networks that can help publishers maximize their ad revenue.
Overview of CPM Model
Some key things to know about the CPM model:
- Advertisers pay on the basis of impressions or views rather than clicks or actions.
- Rates are specified as cost per thousand impressions.
- Publishers get paid every time ads are displayed to visitors.
- CPM rates depend on niche, region, traffic quality etc.
- Popular for monetizing content sites and apps.
- Provides consistent, predictable income to publishers.
Now let's look at the top networks providing high CPM rates.
1. AdSupply
- One of the leading CPM ad networks focused exclusively on high quality inventory.
- Offers optimized global campaigns with floor rates starting from $1.
- Caters to publishers in verticals like entertainment, lifestyle, tech, business, gaming.
- Great platform for established sites looking for premium brand advertisers.
2. Media.net
- Global ad network owned by Chinese company ByteDance.
- Provides customized CPM-based advertising solutions for publishers.
- Floor rates from $1 with average earnings of $10 RPM reported.
- Ideal for sites in verticals like finance, tech, travel, education.
3. Revcontent
- Specializes in content recommendation and native ad units.
- Difficult to get approved but offers high RPM for top-tier traffic.
- Average CPM rates of $10-20 for US, UK, Canada traffic.
- Best suited to content-based sites with sticky visitors.
4. Adsterra
- Full-service ad network supporting display, native, pop, push, overlay ads.
- $3 minimum payout and several payment options offered.
- Guaranteed DESKTOP RPM floor pricing model.
- Suitable for publishers with high-quality international traffic.
5. Adcash
- Offers display, video, native, pop ads with advanced targeting.
- $100 minimum payout threshold.
- Reported RPMs range from $0.5 to $10 based on region, niche.
- Provides dedicated account managers and optimization experts.
6. Yahx
- Specializes in native and pop-under ad units.
- Average CPM rates of $8+ for US traffic.
- $50 minimum payout via wire, PayPal, Payoneer etc.
- Suitable for content sites, blogs with US or global readership.
7. Ezoic
- AI-based ad platform for publishing sites.
- Hosts ads locally and provides real-time optimization.
- Typical RPM range reported to be $6 to $12.
- Free signup. Minimum payout is $10.
- Best for established sites with steady US traffic.
8. Mediavine
- Full-service ad management platform focused on premium content sites.
- Average RPM around $12+ for US traffic.
- Minimum traffic requirement 25,000 sessions/month.
- Ideal for top-tier sites with original content.
9. Adsense
- Largest CPM-based ad network globally.
- Rates depend on competition and keywords but average is around $2-$5 RPM.
- Easy integration via code snippet.
- Suitable for sites with informative content that targets broad keywords.
10. Monumetric
- Specialized CPM video ad network.
- In-stream, out-stream, overlay video ad formats offered.
- Average video CPM rates $25+ for US traffic.
- Top option for publishers focused on video content.
Finding the Right CPM Network
- Analyze traffic volume, geo-distribution, niche when shortlisting networks.
- Work with multiple networks simultaneously to maximize yield.
- Regularly evaluate RPM and revenue to identify best-performing networks.
- Optimize placements and layout to improve viewability.
- Keep testing new options as some networks work better seasonally.
Conclusion
CPM ad networks provide a predictable revenue stream for publishers while guaranteeing ad impressions for advertisers. With a range of specialized options available now, publishers can tap into a combination of top CPM networks tailored to their audience and content to maximize ad earnings. Testing and constantly optimizing placements is key to achieve high RPM.
