How to earn money from Google web stories? If you want complete information about this then you are reading the right post. With Google web stories, you can not only increase the traffic of your website but can make good earning source of money from it. One of the latest ways to generate revenue is by monetizing Google web stories. So, how to earn money from Google Web Stories along with driving additional traffic to the website?
What is Google Web Stories?
Web stories are a series of image or video slides that are trappable, mobile-optimized and interactive. It is similar to social media stories which are engaging content in visual format. The only purpose of creating web stories is to make concise information immediately available to the users.In this, any brand can conceptualize and execute web stories as per their own. There are no restrictions in this like social media platforms.
Google introduced web stories in 2005. Then it was known as AMP stories. It was not so successful in the beginning, so Google did not continue it. But seeing the success of social media stories in recent times, Google re-launched AMP stories as Google Web Stories in 2020. Web stories are currently running only in three countries: India, Brazil and America.
Benefits of Google Web stories
Google web stories have created a big impact in the field of organic traffic / organic marketing. Now all types of online businesses have started experimenting with web stories. Many businesses and blogs use Google Web Stories as marketing strategies to engage their users. When a brand posts stories on Facebook and Instagram consistently, there is good engagement of users. But we would advise you to also explore web stories so that you can multiply the traffic.There are many benefits that Google Web Stories can add to your brand. Out of those benefits, 7 major benefits are as follows –
1. Having complete ownership of Google Web Stories
You can use your full creativity to create web stories. There is no kind of limitation on this. It is very important to customize the content and design to target an ideal audience. Along with this, you can also use interactive fonts, images, videos and illustrations. This helps create a better experience for your users. In this you can add call-to-action button.2. Not being temporary like web stories, Instagram and Facebook stories.
You must be aware that the story posted on Instagram and Facebook remains visible only for 24 hours. After this it disappears automatically. But this is not the case with web stories. This lasts as long as your web page exists.Another special feature of this is its ability to do manual scrolling. Users can slide and watch the series of web stories as per their convenience. For this you can set an automated time.
3. Reach of web stories should be more than social media
The main objective of creating web stories is to reach the content to as many people as possible. In recent times, the field of content creation has become very competitive. There is no comparison between social media and web stories in terms of reaching more people. Unlike social media, web stories help create your brand awareness. Google Web Stories helps you in inbound marketing. Google shows web stories to users searching for a specific product/service/information.4. Faster page loading
Fast page loading and quality content is very important to keep users engaged. Web stories use AMP technology which helps in loading the page faster. This technology helps your content to reach people faster.Thus, when the pages of a website load fast, Google takes account of it in its algorithm, which proves helpful in ranking high in search engine results.
5. Real-time notification-
A live story attribute is available in web stories. It sends real-time notifications to users when you add a new page. These features are especially useful for those brands that want to provide information about new developments and breaking news.6. Monetize web stories-
With web stories, you can not only increase the engagement of users but you can also monetize it and generate revenue from it. Google has recently introduced programmatic ads solution with AdSense and Ad Manager. It helps in tracking the advertisements of your web stories.7. Tracking web stories with the help of Google Analytics.
Another benefit of web stories is that you can track the performance of your web stories with the help of Google Analytics.Different types of Google web stories ads
There are many types of story ads that are published by a brand on web stories. Their types are as follows –Display ads – This type of ads are used for the purpose of driving traffic to advertisers' websites. These ads can be in different forms. Like – image, video, text or audio etc.
Brand deals – You can create stories for the brand which will be displayed like an ad. In this type of web stories, you can highlight a product or service.
Affiliate links – These types of ads are advertisements with call-to-action like swipe up. You can add these types of affiliate links in web stories by using the page attachment option. Apart from this, another way is that you can add Affiliate links to the users at the end of the slide of web stories which takes the user directly to the Affiliate site.
How to monetize Google Web stories?
You can earn money from Google Web Stories by using any of the ad stories mentioned above. AMP based ad story helps in faster mobile loading to enhance the user experience. There are many such supporting ad networks, among them Google AdSense or Google Ad Manager are such ad networks which help in creating web stories.With the help of a third party tool make stories, you can create and publish web stories. It helps you in monetizing Google Web Stories.
You can monetize web stories by following these three steps –
- Sign in to Make stories account.
- After this go to general settings.
- After this go to advertisement set up.
How to create Google Web story ad?
Before knowing how to create a web story, it is important to keep some important things in mind. Web story ads work on AMP technology and due to this technology web stories can become mobile-optimized.These important points are as follows –
- Web stories work on AMP technology.
- Due to this technology, it is possible to create web stories in mobile-optimized, full page format.
- Always create engaging and creative content.
- Be sure to include a call-to-action in your ad story.
- Mention AMPHTML correctly.
- Choose the right platform for creating web stories.
- Outline your story.
- Add visual elements to web stories
- Create Story
- Publish the story.
How to track Google Web story ad performance?
You can track the performance of web story ad. Like Instagram ads, web stories ads appear when a user is browsing through web stories on Google. You can track web stories ads with the help of Google Analytics. You can view visual ad reports and analyze how your web story ads are performing.I hope this post will help you in understanding web stories and you will also learn to earn money by creating web stories. For more such informative posts, follow our site and give your feedback by commenting in the comment box. If you liked the post, don't forget to share.
